From a solid morning routine to various daily tasks: here's what a web marketer does in his or her workday, how he or she manages time and how he or she organizes his or her schedule.

Have you ever wondered what a web marketer does and what happens in the typical day of an online marketing specialist? What are the main tasks to be completed and what are the challenges to be faced on a daily basis?

If the answer is yes, know that you are not the only one. I often receive emails and comments from people who are interested in pursuing this career but have no idea what lies ahead for them. 

The purpose of the article is just that, which is to make you understand how the typical day of a web marketer is structured Who works on their own for third-party clients.

I will not go into the details of life as an employee, as I want to keep the focus on freelancers who choose to put their skills to work for brands and entrepreneurs without giving up their independence and autonomy. 

Curious to learn more? Read on and you'll get all the answers you're looking for.

Getting to know yourself

Before you start planning, organizing, coordinating and structuring, there is one key thing you need to understand: At what times of the day are you most productive? It seems a trivial and obvious question, yet most people do not know how to answer this simple question. 

Understanding when you are most productive is essential to organizing your day properly so that you can Don't waste time and energy behind the right tasks at the wrong time.

Yes, because some people do their best during the early morning hours, while others start connecting only after noon. Therefore, it is useless to set the most important activities at times other than these, on pain of inevitable procrastination and incredible difficulty in completing set tasks.

One of the advantages of being a freelancer is having the ability to dispose of one's time as one wishes, within the limits of what is possible.

Are you fortunate enough that you don't necessarily have to interact with your customers around the clock? Then you might even consider doing your work in the middle of the night, if that is when you feel most productive.

The important thing, of course, is to meet deadlines and maintain good communication with the client.

Morning routine, the importance of waking up on the right foot

I had already mentioned this in an article some time ago on how to manage your time, but it is always good to remember: Waking up early can drastically change your day

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This is the belief behind the very famous book The Miracle Morning by Hal Elrod, listing all the benefits of waking up before 8 a.m. to Devote at least one hour to their own morning routine

The author argues that carving out a personal space early in the morning, to reserve for the activities we most enjoy but never have time to do (meditating, reading, writing, studying, working out, etc.), is the key to changing one's life and achieve goals that we would otherwise keep putting off. 

I know what you're thinking, "But why should I wake up at 5 a.m. when I have plenty of time to do the same things in the evening after work?"

I'll explain it right away: first, because During the early morning hours, distractions are zero. The world is still sleeping, notifications have not yet clogged your phone, and no one is demanding your attention. This is the perfect time to devote quality time to yourself, your dreams and projects. 

Second, are you really sure you have the energy to study, go to the gym, devote yourself to that project that's been on hold for years after a long, exhausting day at work? I don't think so. If you have a choice, I would advise you to favor the early morning hours over the late night-unless the latter is the most productive time of your day. 

Personal branding and inbound marketing

Okay, we understand that a web marketer's day starts early, usually well before 08:00. But then, what happens? Once the morning routine, whatever it is, you devote time to the personal care branding

This step is critical for all those who choose to be self-employed, and the reason is quite simple. It is necessary to be able to generate a steady flow of customers so you don't find yourself out of work at any moment. Investing in yourself, in your communication, in sponsoring your services is something that is often overlooked, but it can really make a difference to your business.

A web marketer who is aware of these dynamics always devotes a good portion of his day to taking care of theinbound marketing, finding the time necessary to Create content to publish on their channels.

Whether it's writing posts for the blog, shoot videos to be uploaded to YouTube or to be assembled to create courses from sell online, register the podcast of the week or draw the new graphics of the site, a web specialist knows that content marketing has crucial importance for personal branding

So be sure to do thorough research of current trending topics, adjust your editorial plan-or create one from scratch, if you don't have one yet-and be consistent in publishing content. Don't forget to interact with other industry professionals and build ad hoc messages to reach your potential clients.

Take stock of the situation: emails and reports

Another highlight of a web marketer's day is. the analysis of reporting. Numbers and statistics are indeed fundamental to Understand whether or not current advertising campaigns are working and, if not, to think about how to adjust the shot. 

Google Analytics, Facebook Business Manager e Google Ads must become your friends, especially if you plan to become a social media manager or PPC specialist. Interpreting the data the right way is not so easy, so you need to know the market of the industry in which you operate well. 

I want to give you some dispassionate advice: try to dispose of emails as quickly as possible, perhaps at the beginning of the day. That way you'll get it out of your system right away and can focus on the rest of the tasks, without mulling over the answers you still need to provide to customers and suppliers. 

Plan a couple of times in the day to handle e-mail, one in the morning and one right after lunch (or at the end of the day). Doing so will keep you on top of communications and prevent emails from piling up in your inbox. 

what does a web marketer do

Social media marketing

This is perhaps The activity that takes the most time over the course of an entire day. Managing clients' social media is challenging, as it involves performing several tasks in near real time: interacting with the community, optimizing campaigns, A/B testing, creating new content to post. 

It is not for nothing that there are people who specialize in social media marketing, such as Community Managers or Social Media Strategists. If this is the career you want to pursue, know that your days will revolve around the social media outlet, be it Facebook, Instagram, Twitter or Tik Tok-or all of them put together. 

Study of sales strategies and funnels

You won't have to deal with this every day, but you will certainly have to spend enough time on it every time you start a new project. Every entrepreneur, business or agency in the market has one goal: to sell. Whether it is products or services matters little, you need to Develop communication strategies aimed at increasing conversions, online and offline.

The study of the funnel and sales tactics cannot be separated from a'Careful analysis of the context in which each client operates, which includes your target market, competition, past actions, and target audience. It is literally impossible to plan an effective communication and sales strategy without knowing all these details, so be sure to spend the necessary time on it. 

There is a tool that has now become essential for me and that helps me tremendously to keep track of all the projects I work on: I am talking about Kajabi, the all-in-one marketing platform that allows each customer to be managed from the same dashboard. I discuss this more extensively here

Keep up to date, always

Web marketing is constantly evolving. Algorithms change at an impressive speed, as do the dynamics related to advertising campaigns. That is why it is necessary to keep yourself constantly updated so that you are prepared for any changes.

Carve out at least one moment in your day to devote to studying, which can be done either by taking online webinars or by reading articles, books and manuals on a specific topic. Taking courses, attending live events and reading industry news will help you improve as a professional and always provide great service to your clients.


As you can see, the typical day of a freelance web marketer is quite busy. The last piece of advice I want to give you is to Seeking your work-life balance, because too often we tend to set aside the former in favor of the latter. 

Taking care of your affections, your hobbies and yourself is just as important as placing a piece of content on the first pages of Google. In fact, I dare say it is definitely more so. Learn to prioritize yourself, otherwise you run the risk of ending up in burnout and screwing up all the work you've done so far, along with your peace of mind. 

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