Content curation: 7 reasons why it is essential
In this article, I explain what content curation is and what the benefits of this strategy are.
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Online blog marketing: 7 reasons to do it too
Among the various content marketing strategies, blogging is still one of the most effective: here are 7 reasons why you should definitely have one.
How to write an effective post: 5 basic rules
In this article, I explain what are the 5 elements at the heart of an effective post to engage readers and prompt them to action.
The importance of tone of voice in marketing (7 benefits)
Defining your tone of voice is a key part of branding and marketing strategy: here I explain what it consists of and what the benefits are.