Web marketing for entrepreneurs: 6 strategies for success
In this article I explain what web marketing for entrepreneurs consists of and why it is so important to ensure the growth of your business.
online business
What is the Business Model Canvas? What it is used for and why
In this article I explain what the Business Model Canvas is, what elements it consists of, and how you can use it.
Free webinars: how to use them to sell online in 7 steps
With free webinars you can share value and inspire people to buy your digital products: here's how in 7 steps.
How to Calculate ROAS (Return On Advertising Spend)
In this article I explain what ROAS is, why it is important to know it, and what is the formula for calculating it. All in the simplest way possible.
Marketing strategy: what it is and how to set it up in 5 steps
Marketing strategy defines your business's path to success: here I explain how to set it up in 5 basic steps.
Minimum Viable Product: what it is and what it is for (7 benefits)
Minimum Viable Product allows you to test the success of your offering with low risk and low investment-here's how and why.
The importance of tone of voice in marketing (7 benefits)
Defining your tone of voice is a key part of branding and marketing strategy: here I explain what it consists of and what the benefits are.
Who is the Brand Ambassador? 5 reasons why it is important
The Brand Ambassador is a key figure in bringing a brand closer to consumers: here is what his or her role is and why it is so important.
How to use storytelling to do business
To get your audience to take action, it's important that you can engage them emotionally-that's how to do it through storytelling. Find out what it is and how to harness it here.