Web marketing resources and tools
You need the right tools to work well. On this page you will find definitions and links to the best web marketing tools available today.
Landing Pages
These are the landing pages, that is, the web pages on which to direct your visitors and convert (get them to do something) specific.
Sales Pages
These are the web pages dedicated to selling a product or service, and they have the characteristic of being optimized only for this purpose.
Leads
These are the useful contacts, subscribed to your mailing list, Who follow you and enjoy your content. They are also your potential customers.
Membership
These are the recurring subscriptions you offer your customers in exchange for content, information, products or services.
Funnel
It is the path you take your leads, taking them from mere leads to customers, through a series of content distributed on landing pages, sales pages and consecutive sales.
Optin
This is the action a simple visitor takes when they register or subscribe to your mailing list, leaving their contact information.
Kajabi: the ultimate web marketing platform
Kajabi makes it easy to turn your expertise into something you can sell. It is the best all-in-one web marketing platform with everything you need to create, distribute and sell digital products from a single dashboard.
Online courses and membership
Quickly create online courses or membership by uploading text, documents, audio and video without worrying about the technical part.
Landing pages and funnels
You can create stupendous and effective landing pages easily with an intuitive interface, and easily link them into sales funnels.
Payments and CRM
Easily manage all payment types (fixed, recurring and installment subscriptions) without extra fees, plus manage all contacts and customers in CRM.
Email marketing
You can create and send newsletters, automatic e-mails and premium (paid) newsletters, easily and without having technical skills.
The marketplace of web marketing tools
There is a unique place in the world that brings together the best of start-ups and digital platforms for web marketing, it's called AppSumo and it has the huge advantage of offering you amazing tools at LIFE TIME prices (you only pay once in a lifetime). You can't ignore it!
Every DEAL on AppSumo enjoys a 60-day, money back guarantee. You can get real bargains here!
You will never need Photoshop again
Among the indispensable platforms Canva is the one that occupies a prominent place because it solves a fundamental problem: graphics.
Thanks to Canva, you don't have to have software like Photoshop and most importantly, you don't have to learn how to use it.
Canva offers a fantastic free account, but if you want to get the most out of this platform, I suggest you buy a PRO account for less than €200 per year, and you'll get more tools and especially more professional templates and graphic objects.
Other digital platforms and apps for web marketing
I'm an inveterate geek, trying all the digital platforms and online tools that pass me by, and in 20 years I've seen a lot... Here you'll find my personal selection of the best web marketing tools. If you can't find what you're looking for, send me a message And tell me what you need.
Facebook advertising:
AdEspresso
Notes and collaboration:
Notion
Surveys and questionnaires:
Typeform
Optimization and caching:
Cloudflare
SMTP server:
Turbo SMTP
Password security:
1Password
WordPress email marketing:
FluentCRM
Email marketing platform:
ConvertKit
Automations:
Zapier
Cloud files and sharing:
Diskme.com
Check-out:
SamCart
SEO:
Ubersuggest
Tutorials and guides for getting the most out of Kajabi
A rapid monetization strategy using only Kajabi.
Who will win the confrontation between these two web giants?
Valerio Fioretti is the web marketing specialist for small and medium-sized enterprises. Bestselling author, speaker, consultant, trainer and marketing coach.
Start Me Hub Ltd. is a registered publishing house.
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