Marketing podcasts are a fantastic tool to keep you up-to-date in any industry, including the digital world: here's a list of the best ones to choose from and be inspired by as you grow your business.
How many times, taking advantage of a workout, a car ride or a walk, have you put on headphones to listen to music or a long whatsapp audio message?
What if instead you used those moments of pause to inform yourself about what you are most interested in and passionate about?
I'm talking about the podcast, on-demand and episodic audio broadcasts that you can find on different platforms (Apple, Spotify, Speaker..) and that offer real content in pills, to be listened to whenever and wherever you want.
There are many categories of them; they are convenient because they keep you entertained in moments that you would normally consider lost or wasted, and they are also a great pastime when you are busy, standing in line in traffic, on a long drive, while exercising. Just put on the headphones and you're done.
They can cover a wide variety of topics, but the interesting thing you know what is? That besides for entertainment and companionship, they can be very useful for learning and deepening your knowledge in any field. They basically combine entertainment and education.
That's great, isn't it?
Whatever topic appeals to you, it is now certain that there is a podcast that is right for you. But today let's talk about one type in particular: podcasts on the marketing And the digital world.
In fact, as a growing industry for years already, podcasts are a fun and effective option for your professional development, a way to keep up to date on trending skills, strategies and technologies in such a constantly changing world.
Whether you have a new idea in the works or are looking for new creative solutions for an established business, listening to a podcast on marketing gives you three essentials for success.
# Connection: accessing and sharing resources, stories of success and failure, being up-to-date on the latest news and trends; all of which allows you to keep up with what is happening and take advantage of any opportunities that come your way.
# Inspiration: even if you run a successful business, sometimes you need that extra something to light the light bulb and give you the right motivation to keep going; hearing the voice of those who have made it (or can tell you how you can do it), is a great boost toward achieving your goals.
# Solutions: sometimes you know exactly where you want to go, how to solve a problem or meet a need, but you lack the right tools to do so; by listening to advice, experiences, and interviews you can find exactly what you need.
Do you agree? We are definitely talking about a useful tool at any stage of your business. However, disentangling yourself within the thousands of existing podcasts can be difficult. You may wonder, which ones are worth listening to?
For this very reason, I have identified for you what I think are some of the Best podcasts on marketing in Italian. Let's be clear, there are very good ones even (indeed, especially) in English, but in this case I decided to give space to "local" producers.
So, if you don't know where to start or are simply curious, this list is just for you!
The 9 best podcasts on marketing
#1 Content Marketing Italy (Alessio Beltrami)
This podcast, which has more than 200 episodes to its credit, analyzes content marketing from all angles and in its different facets, with stories, interviews with prestigious guests, and the analysis of case studies. Each episode opens with a theme song in which the purpose is described, spanning different industries, including the restaurant business, the real estate business, and the financial world.
Useful for those who are venturing into this type of marketing for the first time, as well as for those who already have experience and want to learn more and more about it, to draw reflections and lessons learned and push their success higher and higher.
#2 The Marco Montemagno Podcast
Even if it is simply audio excerpted from his videos, Uncle Monty's podcast is unmissable and useful precisely if you can't keep up with all the ones he posts daily on his channel or on social. The topics are diverse: news from the tech, startup and social media industries, interviews, tips and marketing lessons. All inspirational content to learn something new, learn unconventional strategies, or just stay up to date with the very latest news.
Various current news stories from the tech and digital world are explored in depth and linked to the business world, along with conversations and comparisons with leading figures. The watchword is: don't be bored.
Here you can find my interview with Marco, in which he talks about his view of the online world and how things are changing quickly, so it is important to stay on top of things.
#3 Web Marketing Consultants (Alessandro Mazzù)
A podcast on marketing that is specifically aimed at consultants and offers short (usually less than 10 minutes), but full of useful and concrete insights. The author talks about method, tools and gives practical advice: from managing clients to building one's personal brand, answering the most common doubts of those who want to approach the world of consulting for the digital market or those who already work in it.
With a focus on contemporary web marketing and personal branding, this podcast is enjoyable, interesting and full of insights to explore. With a unique twist: an unpredictable and never mundane approach to digital marketing.
#4 Digital Strategy (Giulio Gaudiano)
Giulio Gaudiano is one of the most active, recognized and long-lived Italian podcasters. Here he offers all the latest news from the world of web marketing and online business, as well as advice for professionals and entrepreneurs.
He ranges in topics from SEO to Social Media, from how to use a blog to personal branding. The tone offered by the author is humorous and lighthearted as he competently discusses various aspects of digital marketing.
#5 The Raffale Gaito Podcast
Digital marketer and growth hacker, the author offers a super interesting podcast on marketing and business, which, as he says, does not pretend to teach, but rather to share what he has learned over time.
As with others, it is simply the audio of his videos replayed on the various podcast platforms. In each episode he talks about marketing, business, growth hacking and, in general, working in digital. Not to be missed!
Here you can find my interview with Raffaele Gaito, which tells about who the growth hacker is and what we can do today to improve our business performance and make our web marketing strategies more effective.
#6 From Brand to Friend (Robin Good)
Robin Good, a digital communications and marketing expert, helps you become a reference in your online niche market by sharing valuable content and cultivating long-lasting relationships.
In his podcast he proposes a different way of looking at life and doing business online, through strategies, tactics, and tools for digital entrepreneurs and small businesses.
#7 Business Pills (Massimo Martinini)
Each day the author releases a pill (lasting up to 5 minutes) where he discusses a topic related to the world of business and marketing, with new ideas and insights on personal and professional growth.
A few minutes of listening that will stay with you throughout the day, a small seed that will grow to bring new awareness.
#8 Merita Business Podcast (Giorgio Minguzzi)
If you are a business owner who wants to take your company toward a digital revolution, you can't miss this podcast: you will learn how to make the most of the Internet to grow your business results and get tips and updates with lots of insights into new technologies and the latest in digital marketing.
Useful tips, reflections, insights; a useful podcast to guide your company's Digital Transformation and take advantage of the opportunities offered by new technologies.
#9 (Extra) The Valerio.it Podcast
Yep! I have a podcast too: you can find there insights related to online business, personal growth, web marketing; reflections, tools, strategies, books, interviews and ideas to make a difference in web marketing and in life.
All my experience at your fingertips, to help you gain the authority you need and know how to make a difference 😉
So what do you think? Have you found something that piques your interest?
As I told you at the beginning, this list is not meant to be 100% exhaustive, because there are so many podcasts on marketing out there.
However, it is meant to be a starting point, to help you discover a useful and super interesting way to keep up to date and to be constantly inspired.
A tool to grow, not only in your business, but also in various aspects of your professional life.