As everyone, in these days of late 2011, is scrambling to make economic predictions, astrological predictions, catastrophic predictions (according to the Mayan calendar we are doomed to extinction this year), I make my predictions about the most profitable activities that the strategies of Internet Marketing offer us for the next 12 months. Let's do a top 5. We start of course with No. 1, at the end of each one, a tip, link or clue to start take a look at it. 1. Affiliate Marketing. Whatever the form, it is the business that is set to take over the Italian network market for 2012. Whether it's product info or physical products, I see it doing well. Contrary to what I read somewhere today, where it was said that the affiliate marketing business model is sluggish, I am increasingly of the opinion that it is a very good opportunity both for the companies promoting these revenue sharing programs, and for the affiliates who want to make money on.line. One thing is certain, and I always repeat it during workshops, lectures and public speaking: 95% of people fail. The reasons...? Poor dedication and little training. TIP 2012: Amazon UK 🙂
2. Mobile Markting. Among the marketers I know there are those who have already stated that it will be the core business of the new year. Building a list via mobile platform is a great way to acquire contacts quickly. If we want to stay on topic, offering the mobile version of the website already on.line will also be a great opportunity for all developers. TIP 2012: SMS keywords 🙂
3. Mobile Apps. Here, too, there is no history. Between December 24 and 25, more than 3.5 million Android devices were activated. I don't know how many iPhones and iPads or Kindles, but it will be as many. While net-books are definitely defunct (we celebrated the funeral this spring, with the advent of iPad 2), evolved mobile devices are now everyone's dream or tool. Mobile APP(lations) will definitely be a major business opportunity in 2012. All it takes, again, is to know how to do it. TIP 2012: outsourcing 🙂
4. Social Marketing for Business. It's about time that social networks also winked at business, in the sense that ... until now Facebook and Twitter have worked great for B2C, to promote events, discounted offers, affiliations, but few have ventured into the social graph to do Business To Business. 2012 will be the year when companies, if well supported by consultants and experts, will start doing business online as well, in a new way. TIP 2012: do social research, not keywords 🙂
5. pointed the way, now it's up to everyone with ability, creativity and courage to change things, to improve the reputation of businesses for group offerings, to improve tools, to not focus only on profits. TIP 2012: AppSumo 🙂