Having an email list is the initial requirement to be able to start your one-to-one communication campaigns: here are 7 actions to implement to effectively create it from scratch.
Oh yes, if you are starting from scratch, creating an email list may seem like an impossible task, especially if you plan to do it quickly and efficiently.
Certainly worth it, though, because your contact list will be one of your most important investments: targeting your audience through email marketing is a proven and effective method that continues to generate impressive ROI For every penny spent.
We've talked about this before: that email is still a crazy tool for building solid relationships with your current and potential customers is a given.
So say the data, conversions and results of all those who leverage e-mail for their marketing campaigns.
That's why I want to lend you a hand and share with you some of the best tactics and strategies to acquire new contacts and build an email list of loyal and engaged subscribers so you can enjoy all the long-term benefits.
So, without further ado, here they are!
7 steps to build your email list
#1 Choose a reliable email marketing platform
The first step in building your email list is to find a platform Of email marketing that meets your needs.
In the beginning, sending basic email campaigns and managing initial contacts can be done with simpler and cheaper tools (if not free, such as the same Gmail).
But to efficiently manage and organize automated campaigns, you need a platform that you can grow and rely on: in my case, Kajabi is definitely the best of all those available.
Choosing to invest in a solid platform will not only help you save valuable time, but also help you take advantage of its full potential right from the start.
#2 Offer incentives for people to enroll
At this point, you need to figure out how to start collecting leads from people who, for one reason or another, come across your digital content and website.
The key to doing this is to be able to entice people to register, that is, to give them a valid reason to leave you their email address - assuming that they will only do so in exchange for something that has a certain value.
One of the best ways is through the so-called lead magnet, that is, a free incentive, in digital form, offered to all users in exchange for a name and e-mail address.
Just so you understand, some ideas include: a free eBook, a PDF, registration to a webinar, a free short online course, and so on.
Depending on your target audience and its needs, you can create lead magnets that will work best. But in general, you will find that it is usually the combination of different ideas that will give you the best results. Also, as your marketing strategy evolves, content updates will give you optimal results.
#3 Create pop-ups for your website
Pop-ups may have the "notoriety" of being annoying and disruptive, but if they are carefully crafted and have a clear purpose, they can be a game changer in building your list.
A key tip I can give right away is that you need to keep the user experience in mind when you create them-this ensures that they are relevant and timely.
Then there are various ways to use pop-ups. For example, you can create a window that appears as soon as the user happens upon your home page or that appears "pop-up" after they have spent some time on one of your pages (and perhaps before they leave it).
What is important is to make pop-ups engaging through high-quality content and irresistible incentives.
#4 Use CTAs in your content
If your digital promotion strategy includes any form of content marketing, I recommend you take advantage of it-it would be a waste to have great resources for your audience and not use them to grow your list.
Even if you feel that you do not have a large amount of resources to create high-quality material, what matters is that you provide value to your audience-people will appreciate it and be happy to sign up for your newsletter.
#5 Leverage landing pages.
Suppose you want to offer free shipping, an exclusive offer or a limited-time sale. It is much better to direct users to a dedicated landing page (a so-called landing page) rather than send them to your home page and risk them getting lost.
Indeed, to capture the user's attention and guide them to the desired action, it is best to create a seamless experience: the transition from the ad to what users see next must be relevant and "frictionless," so as to facilitate purchase.
Social media is a valuable aid in promoting your email list building because of the reach and visibility it provides.
You can include a registration button or membership form on your Facebook page or in your Instagram stories; you can run a social media campaign encouraging your followers to sign up for your newsletter or download the latest free content you have created especially for them. You can also run advertising campaigns that offer exclusive discounts and coupons for people who subscribe to your list.
#7 Create a referral marketing program
Nothing can be more effective in growing your email list quickly than having loyal, satisfied customers spreading a positive word about you and your brand.
Recommendations from friends or influencers are a sure way to get people to follow you and buy from you.
That is why a program of referral marketing can really help you: find the right people to give incentives and value to, so you can increase your subscriber base through their cooperation.
Now, it is clear that creating an email list from scratch cannot happen overnight.
Not only that, you will find that some methods work better for you than others and that you will have to adjust your aim as you go along.
However, by following a few simple tactics, you will increase your chances of success.
Remember that what matters is not how fast you do it, but the effectiveness with which you acquire new contacts, so you can then retain them and be sure they will interact with you in the long run.