The 4Ps of the marketing mix: what they mean and how to use them
Here I explain what the marketing mix is, what elements it consists of (the so-called 4Ps) and how to use it to your advantage.
web marketing
Web marketing for entrepreneurs: 6 strategies for success
In this article I explain what web marketing for entrepreneurs consists of and why it is so important to ensure the growth of your business.
Lead Nurturing: what it is and how to use it (7 benefits)
In this article I explain what lead nurturing means and the main benefits of applying this strategy in your business.
10 (Italian) YouTube channels you should definitely not miss
In this article you will find the list of the 10 best YouTube channels to follow to entertain yourself and learn something new, making the most of your time spent on this platform.
Free webinars: how to use them to sell online in 7 steps
With free webinars you can share value and inspire people to buy your digital products: here's how in 7 steps.
How to Calculate ROAS (Return On Advertising Spend)
In this article I explain what ROAS is, why it is important to know it, and what is the formula for calculating it. All in the simplest way possible.
Marketing strategy: what it is and how to set it up in 5 steps
Marketing strategy defines your business's path to success: here I explain how to set it up in 5 basic steps.
Content curation: 7 reasons why it is essential
In this article, I explain what content curation is and what the benefits of this strategy are.
What does a web marketer do? Here is his or her typical day
In this article find out what a web marketer does in his or her days, from organizing time to managing various tasks.