Increasing engagement: neuromarketing and somatic markers
Here's what neuromarketing is and how to harness the power of somatic markers in your promotional strategies.
web marketing
Community Based Marketing: what it is and how to use it (+5 benefits)
Community Based Marketing contributes to your brand growth and increased customer loyalty: find out what it is, what elements it consists of, and why it is so beneficial.
Leads and prospects: what they mean and why they are different
The roles of leads and prospects within the sales funnel are quite different-here's what they both mean and how they differ.
Creator economy: what it is and how it works (+ 5 strategies)
In the creator economy everything revolves around producing and sharing content: here I explain what it is, how it works, and what monetization opportunities it offers.
Public Relations KPIs: 7 metrics to monitor
To make sure your public relations campaign is successful, here are the 7 key metrics to measure so you can best direct your efforts and investments.
What is a lead magnet and how to use it to your advantage
The lead magnet is the tool you need to build your email list: here I explain what it is, what features it must have to be effective, and how to use it for a successful lead generation campaign.
The 4Ps of the marketing mix: what they mean and how to use them
Here I explain what the marketing mix is, what elements it consists of (the so-called 4Ps) and how to use it to your advantage.
Web marketing for entrepreneurs: 6 strategies for success
In this article I explain what web marketing for entrepreneurs consists of and why it is so important to ensure the growth of your business.
Lead Nurturing: what it is and how to use it (7 benefits)
In this article I explain what lead nurturing means and the main benefits of applying this strategy in your business.