How to do brand naming: the strategy in 7 steps
In this article you will find a simple 7-step guide to help you find the right name for your business project.
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How to create your brand identity in 7 steps
To create your brand identity, you must first know who you are and where you want to go-here are 7 steps to follow to do so most effectively.
Brand identity: meaning, characteristics and 3 advantages
In this article I explain what brand identity is, what characteristics it should have to be effective, and all its benefits.
Brand naming: what it is and how to do it
In this article I explain what brand naming is and how you can do it most effectively for the success of your business.
Who is the Brand Ambassador? 5 reasons why it is important
The Brand Ambassador is a key figure in bringing a brand closer to consumers: here is what his or her role is and why it is so important.
Value Proposition Canvas (Pt.2) - Simple Guide to Use
Here you will find everything you need to know about compiling your Value Proposition Canvas: step-by-step guidance, directions on when to use it, and helpful tips for getting maximum results with minimum effort.
Value Proposition Canvas (Pt.1): what it is, how it is made and 5 benefits
Learn how the Value Proposition Canvas helps you define a successful offer. In the article I explain what it is, how it is structured, and what its top 5 benefits are.
What is the value proposition and why is it important
In addition to creating an extraordinary product, you need to know how to communicate its value to your audience, which you can do through the value proposition. Find out in the article what it is and why it is a key element of any marketing strategy.
Brand Awareness: what it means
To be successful, in addition to having a clear and defined brand identity, you must also have to be well recognized.In this article I explain what brand awareness is, why it is important, how to measure it, and how to increase it.