Whether you are an experienced coach or a novice, if you want to be successful, you cannot avoid promoting yourself: here are some key tips to attract more clients and grow your business.

If you are reading this article, perhaps you are a coach who has recently entered the world of work, fresh from training and eager to put to use what you have invested in so far.

Or perhaps you are already an expert in this area, but despite all your efforts to get the results you so hoped for, you have gathered only crumbs.

In either case, you may have made the mistake of believing that customers would arrive in fleets, almost spontaneously. But they didn't.

Making a business profitable and successful requires a great deal of promotion, attracting the right people and allowing you to grow in a competitive environment.

Therefore, the time for action has come!

How?

Leveraging web marketing strategies to promote your business.

And what better way to do this than through the web?

Here are some tips on that.

Why you need to do web marketing

"Doing business without advertising is a bit like winking at a girl in the dark: you know what you're doing, but no one can see it!" I once read somewhere.

Oh yeah, because there is no point in having great gifts or experience to share if people out there don't even know you exist. The way to authentically promote yourself is to show up and connect with those you want to help.

It is primarily about engaging and, when the time comes, inviting someone to rely on you.

Sometimes, as a coach, you may have felt that it is not possible for you to use certain ways to expand your clientele. Maybe it's because you don't feel competent enough about it, or you're simply a little skeptical that it works.

A real pity! 

On the one hand, in fact, the Internet is your best available resource: a showcase where you can pitch your work and show what you can do, and which can be seen by virtually anyone at any time.

On the other hand, believe me, you don't need to be an expert: you only need to know a few things, but effective ones, to juggle the digital world and get results much more easily and quickly than by conventional means.

Now you may ask, "OK, but how do you do it?"

Well, I'm here to tell you!

Read on to learn how to make your way among competitors and, most importantly, attract the clientele you want.

marketing for coaches

Where to start to make yourself known

First, there are some basic questions that you need to answer before thinking about  any concrete action or strategy:

#1 What is your market and niche? 

Remember that you cannot help everyone, let alone be suitable or liked by everyone. You must ask yourself who you want your clients to be and find your defined space in the marketplace: regardless of the type of coaching you offer, there must be a directly interested audience. Your success will depend largely on your ability to identify them.

#2 What problem do you solve for people or what need do you satisfy? 

Don't take it upon yourself to find the solution to humanity's great dilemmas: promising people to "make them richer" won't give you big results. On the contrary, wanting to teach them how to "save on groceries every day" has a more effective impact and greater feedback. To understand what your audience is looking for, you need to investigate through market research, feedback and surveys.

#3 What are your competitors offering? 

Evaluate the path of your competitors, their strengths and weaknesses, so that you can calibrate your offer according to their shortcomings as well.

#4 How do you reach your customers?

Choose what to invest in to attract new leads: landing page and sales funnel (I recommend Kajabi), blogs, free webinars, YouTube videos, etc. It can be a free product, a live series, a video on your Facebook page; anything that allows people to build a relationship with you and test you before they are invited to buy your service.

If you want to learn more about the best web marketing tools, I recommend that you read this article.

#5 How is your offering structured?

The path you propose to the people you follow must be clear, regardless of the field (life coach, business coach, fitness coach). Those who decide to invest in you need to imagine and see clearly what they will concretely do once you start working together. 

#6 Why should they choose you?

You need to understand and far understand what sets you apart from the competition, what is your distinguishing feature that clearly identifies you from everyone else. Your personal story is definitely something that can help you create an identity about your product and about yourself - after all, we have all had different experiences that have made us unique and different from everyone else.

The general strategies for growing with web marketing

Well, now for the big question: What can you do to attract the right customers online and keep your business growing steadily?

You need to consider two general strategies:

  • Perform actions that bring immediate results, that is, paying customers in the short term;
  • Take actions that bring long-term results, i.e., consistent customers and brand recognition.

The two paths are not separate, but must be traveled hand in hand so that one is supportive of the other.

In the first case, the assumption, of course, is that you are working to make a profit; therefore, the goal is to ensure that you have income that not only supports you but also allows you to invest in your business to grow.

The best way to do this is through the Lead Generation, that is, a series of marketing actions, often automated, to acquire and generate a list of contacts interested in your services.

How?

Find something that is appealing to your audience (e.g., a short ebook or a book), you publicize it online and make it available for free to everyone who will leave you their e-email in return.

That's it!

lead generation

In the second case, your goal will be to build a more sustainable, long-term business, to have a real community of loyal customers around you.

This is done by establishing yourself as an expert in your niche, i.e., as a Thought Leaders and positioning your brand clearly in the marketplace.

The idea is that at some point you are not looking for people, but they come to you. Isn't that great?

To become a benchmark in your category, however, you must be authoritative.

As I explained well in this article, authority is won in several steps, which include a good strategy of Brand Positioning, the creation and sharing of valuable content with your audience, the eventual publication of a book, and ongoing interaction and discussion with your customers through their feedback.

Only then, in fact, will people see in you a guarantee of quality (and, consequently, choose you among many).

Conclusion 

So what do you think?

These are the basics of promoting your coaching business-they are essential to enable you to find new clients, retain existing ones, and gain the authority you deserve in your industry.

I guess, though, you are wondering what specific actions you can take to do all the things I have described.

Don't worry: in the next article, I will provide all the answers in detail.

Then you will have no more excuses and nothing left to do but act!

In the meantime, build on what you have learned so far and start building the foundation of your marketing strategy.

Photo by Christina @ wocintechchat.com on Unsplash