Promoting yourself through web marketing is key to becoming a successful coach, attracting new clients and retaining old ones: here are 7 strategic actions to establish yourself in your industry.
As I was telling you in this article, no matter how great your coaching skills are: if you don't know how to promote yourself, you will struggle to consolidate your business and have clients who first choose you and then remain loyal to you.
Of course, the starting point is always to understand who you are and who you want to address; after that, all you have to do is implement various strategies, with the goal of acquiring authority.
But in what way, you may ask?
In this article you will find. 7 strategic actions of marketing to become a successful coach, attract paying clients, and grow a loyal community. As you may already imagine, one of the most powerful tools at your disposal is the Web: in today's digital age, your online presence is critical.
That's right, because all of us consumers are constantly influenced by the content available online. That's why you should intercept your potential customers on various digital channels and communicate with them in the most effective way (find pointers on the best web marketing tools in this article).
And no, don't think you have to become a nerd or anything: these are simple, accessible things that you'll be comfortable doing, but they will bring you many benefits, including being able to monitor the progress of your business through measurable and quantifiable data.
Well, I'd say we can get into the swing of things: here's 7 strategic actions to become a successful coach.
7 strategic actions to become a successful coach
We all have a profile in at least one social platform: whether Facebook, Instagram, LinkedIn or Twitter. They are the virtual places where many people congregate: they are the most immediate means of sharing content, posting ads, and showcasing your brand, so you can connect with your audience and increase engagement.
On Facebook, create your own page, sharing ideas, tips and strategies, or join the various groups where your prospects gather, commenting and answering questions or even just reading what they write.
On Instagram, in addition to classic posts, one of the best tools are the stories: have a high level of engagement and views, more immediate sharing, and take little time to create. Not only that: precisely because they are usually less "constructed" and more lighthearted, they reduce the distance with your audience, showing your "behind the scenes."
Oh, and don't forget LinkedIn: it's the best for establishing professional relationships in a sharing network; in addition to providing you with new contacts, it allows you to have a digital community of professionals around you to compare and grow with.
#2 Take care of your website (and your blog)
Another effective way to advertise yourself as a coach is to distribute useful content for free: getting people excited about what you offer will make them more than willing to pay for whatever you sell.
Including a blog on your website and writing high quality content regularly is a great system: writing allows you to express your knowledge and skills and let your potential clients know how you can be of help to them.
By the way, if you decide to use SEO, you will have much more exposure and a better chance of being found on Google. Although there are no wrong types of content, some are more effective than others; consider what is best suited to interact with your audience.
Finally, make sure that your site is user friendly, that is, make navigation easy and fast for the user and predispose them to purchase your services. If you want to learn more about it, in this article find some tips on the best graphic design books for web marketing.
#3 Do e-mail marketing
We have already mentioned that one of the first things to do is to acquire contacts (the so-called Lead Generation), asking for the e-mail in exchange for free and valuable content.
Okay, and then what do you do with this list? Simple: e-mail marketing!
Some might tell you that dear old e-mail is too outdated-nothing could be more wrong! Trust me, it's a crazy tool that can give incredible input to your business.
Using the contact list only that once in a while to announce your new program or publicize the latest method you've discovered is reductive; instead, you can leverage it more assiduously to promote your coaching business by sending out newsletters.
You can preview your latest blog posts, send out articles with useful tips (e.g., "How to...") or do the launch of your latest program. It will help you be present in the minds of your audience, make you appear up-to-date and active, and demonstrate your expertise.
#4 Propose video courses or webinars, live or recorded
Videos are one of the most engaging and most shared formats on social media; they stimulate engagement more than anything else by being in visual form (I've also talked about this here). This is why almost all successful coaches invest heavily in video marketing strategy.
Live video streaming is probably one of the best things you can do to communicate with your audience, but offering recorded video courses is also useful and beneficial.
You don't need great means: all you need is a good smartphone, a microphone and the right light. You can choose the best distribution channel for you, such as YouTube or a platform like Kajabi (article link), That offers you a 360-degree service.
The more visual content you create, the more opportunities you will have online: make sure it is of high quality and shows the personal side of your business.
#5 Publish a book
Let's be clear, writing a book won't make you rich, but it is definitely a great way to get authority and become thought leaders.
A book will make you an expert in your niche and more attractive as a coach. It is a great way to raise your profile, attract clients, and gain credibility.
By the way, you also have the option to self-publish (here I'm really talking about three types of self publishing).
#6 Use podcasting
Let's face it, getting noticed on social media can be quite challenging-that's why the podcast can be useful for standing out.
Create your own, use audio from an already recorded video, or be a guest on other podcasts-it will allow you to Be exposed to more people and develop a strong long-term relationship.
Just be careful not to fall into the trap of self-centeredness: don't talk about your education and skills, but about what your audience can learn from you and how you can help them achieve their goals.
#7 Create your own brand
In order not to get lost in the sea of competitors, you need to communicate to your followers what differentiates you from others and what your specific way of working is. It also has to do with what in marketing jargon is called the brand positioning, that is, the creation of an image or brand that is well recognized and established in the eyes of the public.
Here of course it's up to you to do some self-analysis, asking yourself what your strengths are and what you want to convey to people who come into contact with you. Create your brand positioning statement, i.e., your unique marketing message, which briefly says what you do and what makes you different from everyone else.
Well, I would say you now have everything you need to promote your business and become a successful coach. These are just a few ways to effectively reach your audience, build your profile and have a credible presence.
You just have to take action!
Remember, the goal must always be to engage, offer value, and make people choose you because you can give them exactly what they need. You need to create a relationship of trust and exchange that goes far beyond simply buying and selling your service.
Of course, there is no magic formula: to emerge, you need dedication and commitment, but I am sure you will soon see results.
Photo by krakenimages on Unsplash
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