Let's face it, we go to the Internet for a variety of reasons every day: dicking around, maintaining relationships with people we know, hooking up (eh yes...!), working and for... problem solving.

The latter is the part we are most interested in because this is where the money is made, the real money: Selling solutions to problems of all kinds.

If you think about it, it is like that, every day, for you and for all the people you know.

Some concrete examples that I see every day:

- Understand How to pay less tax.
- Knowing selling more.
- Conquer A girl or boy you like.
- Learn a foreign language.
- Discover How to shoot video.
- Become An expert on... (put in whatever you want)

Truth #1: everyone has a hunger to know.

Knowledge represents the true gold mine Of this century.

The one who knows something has a huge competitive advantage over everyone and can lord it over their niche because they simply have the solution to every problem and nothing can stop them.

To learn new things there are many ways, such as reading a book, going to a classroom at a course, watching videos, having a mentor or teacher who follows you closely (think personal trainer but also accountant!) and so on...

If you find yourself in the shoes of someone who has to learn, you will make two reflections:

- "I want to learn everything from the best."
- "I want to do it in the most cost-effective manner, time and cost."


That's why the educational offerings are so varied, and today I'll explain how to monetize with the online courses.

Truth #2: selling information is profitable

If you have specific knowledge on any subject and have been able to put it into practice effectively, you have two advantages.

The first, most obvious and immediate one is that you will be super prepared in what you do: results you bring home effortlessly, and everyone knows you are prepared, capable, competent.

You don't have to be the #1 in your field, just have effective, above-average knowledge that can create an authoritative gap between you and much of the rest of the world.

I always give a very personal example: I really don't understand anything about cars. But I have a very dear friend, Corrado, who is a real enthusiast and whom I consider a super expert even though he does NOT work in the automotive industry. In fact he does anything else...but since he was 8 years old he has been reading the best automotive magazines and knows everything, but really everything there is to know about the subject.

Corrado is my go-to-man when I need to change transportation.

Corrado is an authoritative expert in my eyes.

If you are also like Corrado, in your field, then you can make a difference in this world and help people like me, who don't know anything about what is ABC for you.

Now think if Corrado charged for his advice...well I would pay him because they are really valuable, I trust and know that what he says is true: history, experience and other mutual friendships confirm it.

Corrado is therefore absolutely authoritative.

I told you there are two advantages to being so prepared, we have seen the first-obvious and obvious-but the second?

The second huge advantage - you may have guessed it now - is. SELL the information you have.


There are many ways to do this, and the ONLINE COURSES. I am one of these.

With the tools and technology we have today, it is super easy to create, launch and monetize an online course.

It can be done with on-camera VIDEOs-where you appear-or with slides that scroll and your voice commentary to accompany them.

Or it can be structured as an e-mail course, and so on.

From a technical point of view, nothing complicated, there are platforms, systems and tools that make your life easier.

More complicated, however, is figuring out how to structure the course, how to present it persuasively, and how to sell it.

While you can easily find a platform on the Internet to help you distribute your content--I, for example, use Kajabi--finding out the truth about product launches and how to make dough (the real kind) by selling information is not easy at all.

There is a lot of noise around, even more fuffa and few certainties.

Except one.

For 20 years I have been working as a consultant, coach and mentor in the web marketing, serving companies and professionals of all calibers, with real, measurable numbers, every year I hold a three-day live event where I share with the audience all the information I possess


I explainedHow to create online courses in this article, read it and let me know what you think.

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