Poor writing doesn't help your persuasive copywriting

After funnel, the buzzword (the most talked about word) of the web in 2019 is Persuasive copywriting.


Because it is super important to know how to write, knowing how to write well means communicating well, and if you know how to communicate well you will definitely sell more than others.

So far are we there?

I tell you this because I keep seeing jibes left and right, made by people who claim to be great communicators when, on balance, they continue to write as if they were 7 years old.

I'm not kidding, I've cataloged three types here to help you don't make the same mistakes.

๐Ÿ” I write you all in capital letters.

They are the ones that have the SHIFT (uppercase) of the super-worn keyboard, because they use it "ad minchiam" to type anything.

All wrong.

In Italian it is not spelled that way, the capital letter has a meaning, if they invented it they did it to make the word that adopts it unique.

Let's see when it is correct to use them:

  • At the beginning of a text;
  • After a period "." this is to be understood;
  • At the beginning of a direct speech: and Mark said, "It's raining today!"
  • With proper personal names;
  • with the names of geographical places, those of celestial bodies and holidays.
  • When you quote a work of art, the title of a movie, a song, a book...

In short, we understand each other, if you want to get the full list, just Google it.

Instead writing things like:

"Those Who Use Online Marketing And Not.
They Fully Understand the Psychology of Their Contacts."

This is completely wrong.

This bad habit of writing in this way comes from a Very old concept of persuasive copywriting all-American (where they often don't even know where the form belongs) in which they use all caps to give emphasis to the text, perhaps in an e-mail or a sales letter, trying to break up the monotony (so many words all at once in front of someone who doesn't usually read anything more than a grocery list can be discouraging...) and to emphasize some more important words.

The problem is that writing the whole text with this rule neither makes the text more interesting nor highlights any passage.

It all goes back to being the same, monotonous, meaningless and above all: ignorant.

David Ogilvy the king of persuasive copywritingDavid Ogilvy rolls over in his grave every time you write so badly.

โŒ Persuasive copywriting that spells "what is" with an apostrophe

The case of "WHAT'S" with an apostrophe - and of many other grammatical jibes - reveal one sad truth: anyone who writes like this is a goat ๐Ÿ

It means he has never read anything besides the instructions to turn on the house boiler.

Lercio also talked about it ๐Ÿ˜

The Academy of the Crusca surrenders:
"Write what is with apostrophe and get the fuck out."

Typos can happen, we all make mistakes, but some are unforgivable. Why?

Because you're not writing on the soccer WhatsApp group, you're communicating to your customers, and believe me, among them there are those who notice these miserable lapses in style and they get a Extremely negative opinion of you.

The same is true when I witness the eternal war between the subjunctive and the conditional, or worse, when I read some writing that begins a sentence in one mode and tense, only to end it in another. Shivers ๐Ÿฅถ

๐Ÿ”ฅ Why and x kavolo k you write kosi (persuasive copywriting by bimbominkia)

And here we are at the mistake that finally sanctions your return to the sixth grade.

"Xwhy" instead of "because"
"ki" instead of "who"
"x" as in "for"
Use apostrophe instead of accented letters.

Just think, these four mistakes alone can do an avalanche of damage, but don't worry, you can make things worse if you use them all together ๐Ÿ˜

If for you or those you are used to reading to educate and inform yourself these I have listed are indispensable rules for communicating your business, then there is a serious problem.

But I have good news, you are still in time to correct yourself, you just need to type a few more keys on your keyboard and avoid stupid shortcuts, and you will see that your persuasive copywriting will benefit.

If you're thinking that language has changed and there's a different way of communicating now, because social, the Web and all these menate...well...you're wrong!

The way is always the same and has definite rules.


What do you think?

Have you ever come across pseudo persuasive copywriting professionals who write "ad minchiam" like this?

What feelings did you get from reading such texts?

If you feel like it.

Please comment below because I would be curious to know what you think. ๐Ÿ˜

PS: If you want to know what are the 3 mistakes routinely made in web marketing and online businesses, read this "Three mistakes never to make in online business."

    1 Response to "Persuasive copywriting: 3 mistakes not to make"

Leave a Reply

Your email address will not be published.