CPC (Cost Per Click): formula and meaning
What is CPC (Cost Per Click) and how is it calculated? Find the formula and meaning of this important digital advertising metric here.
Web Marketing
Free webinars: how to use them to sell online in 7 steps
With free webinars you can share value and inspire people to buy your digital products: here's how in 7 steps.
Influencers: meaning, types and how they make money
Who are influencers and what exactly do they do? In this article I explain what their work consists of and how they earn money through brand promotion.
How to Calculate ROAS (Return On Advertising Spend)
In this article I explain what ROAS is, why it is important to know it, and what is the formula for calculating it. All in the simplest way possible.
Brand naming: what it is and how to do it
In this article I explain what brand naming is and how you can do it most effectively for the success of your business.
What to do on video call to engage more: 9 ideas
During video calls with clients and coworkers, it is important to keep attention and engagement high-here are 9 ideas on how to accomplish this.
The 9 best motivational podcasts (in Italian)
In this article you will find a list of the best motivational podcasts in Italian, to find the grit and inspiration you need.
Content curation: 7 reasons why it is essential
In this article, I explain what content curation is and what the benefits of this strategy are.
What does a web marketer do? Here is his or her typical day
In this article find out what a web marketer does in his or her days, from organizing time to managing various tasks.