What is Marketing as a Service (Maas) + 9 reasons to use it
Marketing as a Service (MaaS) supports your marketing functions by providing an external, on-demand service: here I explain what it consists of, how it works, and why it is so beneficial.
Web Marketing
Persuasive copywriting: 3 foolproof formulas (+ examples)
In this article you will find three foolproof formulas of persuasive copywriting to help you increase your sales.
B2B lead generation: 12 strategies to grow a brand
In this article you will find 12 strategies to do b2b lead generation and thus stimulate the growth of your brand.
Cost per Lead (CPL): formula and meaning (+4 tips)
Cost per lead (CPL) is a key KPI in web marketing: here I explain what it is, how it is calculated, and how you can optimize it.
What is bounce rate? 3 reasons why you need to know it
Bounce rate is one of the most important metrics used to understand your website's performance-here's what it is and how to know it.
Content marketing: what it is, how to use it and why (9 types)
Content marketing is one of the most effective forms of marketing you have at your disposal.In this article you will find an essential guide to what it is, why it is so important, and how you can use it to your advantage.
Marketing Qualified Lead (MQL): everything you need to know
Marketing Qualified Leads are the first contacts who show interest in your offer: here's how to identify them and why they are so important.
Branding meaning and benefits: create your brand in 4 steps
Meaningful branding is the process of creating a strong and positive perception of your company, p differentiate yourself from competitors and build a loyal customer base. Here is everything you need to know about creating an effective brand.
CRM meaning+5 advantages: customer relationship management
In this article I explain exactly what a CRM is, how it works, and what benefits you can enjoy if you decide to use it in your business.