Influencers: meaning, types and how they make money
Who are influencers and what exactly do they do? In this article I explain what their work consists of and how they earn money through brand promotion.
Social Media Marketing
Content curation: 7 reasons why it is essential
In this article, I explain what content curation is and what the benefits of this strategy are.
How to write an effective post: 5 basic rules
In this article, I explain what are the 5 elements at the heart of an effective post to engage readers and prompt them to action.
What are Instagram directs? 7 uses for your business
We all use Instagram; but did you know that DMs (Direct Message) can prove super useful for connecting exclusively and effectively with your users? Find out in the article how you can leverage them to benefit your business.
What to post on Instagram stories: 10 ways to increase engagement
Here you will find some insights and ideas for making your Instagram stories especially effective and interesting: 10 ways to engage your audience, as well as useful tips for achieving success.
Instagram Stories for businesses: why you should use them
Everyone uses them, but few know how to do it well (for real): here I explain why Instagram stories are a most useful Web Marketing tool and how you can make the most of them to see your business grow.
Qanon conspiracy theory [AUGUST 2021]
QAnon is a conspiracy theory that has taken hold through the web: but how do such conspiracies arise and spread? Here I try to shed some light on it: I explain what it is, including considering the role of fake news and social networks in it all.
I hate you, you don't understand anything, you die!
Haters and other keyboard lions It is inevitable, when you pull your head up from the herd, there is always someone ready to hit you with a rock. If you work in web marketing you will have seen this
Interview with Veronica Gentili - Social Media Marketing Expert
https://www.youtube.com/watch?v=it548938qK4 Veronica Gentili. It is not easy to find a girl within the compound of online marketing professionals, especially in Italy, while perhaps in France, in England, in the United States, we find some