Inbound Marketing Strategy: what it means and how to do it
In this article I explain what inbound marketing is, how it works and what steps it consists of, as well as expound on the main benefits.
Online Business
4 psychological triggers to use in marketing strategies
In this article I explain what psychological triggers are and how to use them to your advantage in marketing communication.
Lead generation: what it means and how to do it (+ 6 strategies)
In this article I explain in a simple way what it means to do lead generation, what are the main strategies and the most important benefits.
Become a web marketing specialist - What to do
In this article I give you valuable tips for becoming a web marketing specialist: what to study, how to work, and how to promote your personal brand.
Online blog marketing: 7 reasons to do it too
Among the various content marketing strategies, blogging is still one of the most effective: here are 7 reasons why you should definitely have one.
Google Helpful Content Update (Pt. 2): how to deal with it
Goole's Helpful Content Update is about to shake up the world of SEO marketing: here are the best tips to get you ready for it.
Google Helpful Content Update (Pt. 1): what you need to know
Google's Helpful Content Update is the new update that penalizes low-value content in search results-here's what it consists of.
How to build your email list in 7 steps
Here are 7 practical steps to build your email list from scratch and take advantage of all the benefits of one-to-one communication.
The importance of tone of voice in marketing (7 benefits)
Defining your tone of voice is a key part of branding and marketing strategy: here I explain what it consists of and what the benefits are.