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Online Business

creator economy
Web Marketing
07/07/20230Comments

Creator economy: what it is and how it works (+ 5 strategies)

In the creator economy everything revolves around producing and sharing content: here I explain what it is, how it works, and what monetization opportunities it offers.

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click-through rate
Web Marketing
15/06/20230Comments

Click-Through Rate (CTR): formula and meaning + 4 best practices

The Click-Through Rate (CTR) is used to evaluate the success of your online marketing campaigns and the effectiveness of your communication efforts: here's what it is and how to calculate it.

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blogger vs wordpress
Web Marketing
27/04/20230Comments

Blogger vs WordPress: which one is better for your blog?

If you have the desire to start your own blog, but don't know which platform to choose, in this article you will find a comparison of two of the most popular blogging services: Blogger vs Wordpress. 

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marketing mix
Organize
17/04/20230Comments

The 4Ps of the marketing mix: what they mean and how to use them

Here I explain what the marketing mix is, what elements it consists of (the so-called 4Ps) and how to use it to your advantage.

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joint venture
Organize
03/04/20230Comments

What is a joint venture and why it pays off (7 advantages)

In this article I explain what a joint venture is, what types exist, and the main advantages of this form of collaboration.

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web marketing for entrepreneurs
Web Marketing
16/03/20230Comments

Web marketing for entrepreneurs: 6 strategies for success

In this article I explain what web marketing for entrepreneurs consists of and why it is so important to ensure the growth of your business.

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youtube channels
Online Business
31/01/20230Comments

10 (Italian) YouTube channels you should definitely not miss

In this article you will find the list of the 10 best YouTube channels to follow to entertain yourself and learn something new, making the most of your time spent on this platform.

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business model canvas
Organize
17/01/20230Comments

What is the Business Model Canvas? What it is used for and why

In this article I explain what the Business Model Canvas is, what elements it consists of, and how you can use it.

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free webinars
Web Marketing
13/01/20230Comments

Free webinars: how to use them to sell online in 7 steps

With free webinars you can share value and inspire people to buy your digital products: here's how in 7 steps.

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