Creator economy: what it is and how it works (+ 5 strategies)
In the creator economy everything revolves around producing and sharing content: here I explain what it is, how it works, and what monetization opportunities it offers.
Online Business
Click-Through Rate (CTR): formula and meaning + 4 best practices
The Click-Through Rate (CTR) is used to evaluate the success of your online marketing campaigns and the effectiveness of your communication efforts: here's what it is and how to calculate it.
Blogger vs WordPress: which one is better for your blog?
If you have the desire to start your own blog, but don't know which platform to choose, in this article you will find a comparison of two of the most popular blogging services: Blogger vs Wordpress.
The 4Ps of the marketing mix: what they mean and how to use them
Here I explain what the marketing mix is, what elements it consists of (the so-called 4Ps) and how to use it to your advantage.
What is a joint venture and why it pays off (7 advantages)
In this article I explain what a joint venture is, what types exist, and the main advantages of this form of collaboration.
Web marketing for entrepreneurs: 6 strategies for success
In this article I explain what web marketing for entrepreneurs consists of and why it is so important to ensure the growth of your business.
10 (Italian) YouTube channels you should definitely not miss
In this article you will find the list of the 10 best YouTube channels to follow to entertain yourself and learn something new, making the most of your time spent on this platform.
What is the Business Model Canvas? What it is used for and why
In this article I explain what the Business Model Canvas is, what elements it consists of, and how you can use it.
Free webinars: how to use them to sell online in 7 steps
With free webinars you can share value and inspire people to buy your digital products: here's how in 7 steps.