How to create the perfect logo: the 7-step guide
The logo is the face of your brand: in this article you will find the steps to follow (plus various tips) to create a perfect logo for your business.
Brand Positioning
Branding meaning and benefits: create your brand in 4 steps
Meaningful branding is the process of creating a strong and positive perception of your company, p differentiate yourself from competitors and build a loyal customer base. Here is everything you need to know about creating an effective brand.
Employer Branding what it is, how it works and why it is important
Employer Branding is a central part of branding, recruiting and communication activities: here I explain exactly what it is and what benefits it can bring.
How to do brand naming: the strategy in 7 steps
In this article you will find a simple 7-step guide to help you find the right name for your business project.
How to create your brand identity in 7 steps
To create your brand identity, you must first know who you are and where you want to go-here are 7 steps to follow to do so most effectively.
Brand identity: meaning, characteristics and 3 advantages
In this article I explain what brand identity is, what characteristics it should have to be effective, and all its benefits.
Brand naming: what it is and how to do it
In this article I explain what brand naming is and how you can do it most effectively for the success of your business.
What is the value proposition and why is it important
In addition to creating an extraordinary product, you need to know how to communicate its value to your audience, which you can do through the value proposition. Find out in the article what it is and why it is a key element of any marketing strategy.
Personalized corporate gadgets: 9 good reasons to use them
Let's talk about branding strategies: customizing and selling business gadgets is one of the most underrated, but at the same time very effective and immediate. Here I explain how to do it and what all the benefits are.