Brand naming: what it is and how to do it
In this article I explain what brand naming is and how you can do it most effectively for the success of your business.
Brand Positioning
What is the value proposition and why is it important
In addition to creating an extraordinary product, you need to know how to communicate its value to your audience, which you can do through the value proposition. Find out in the article what it is and why it is a key element of any marketing strategy.
Personalized corporate gadgets: 9 good reasons to use them
Let's talk about branding strategies: customizing and selling business gadgets is one of the most underrated, but at the same time very effective and immediate. Here I explain how to do it and what all the benefits are.
Brand Awareness: what it means
To be successful, in addition to having a clear and defined brand identity, you must also have to be well recognized.In this article I explain what brand awareness is, why it is important, how to measure it, and how to increase it.
Brand Positioning: what it is and how it works
Brand Positioning is the foundation of a sound marketing strategy: here I explain what it consists of, why it is important, and how it works so that you can apply it to your advantage.
Authoritativeness: how to get it in 4 steps
Authoritativeness is among the distinctive qualities necessary for your business success: here I explain what it is, why it is important, and how to become an authoritative expert in 4 simple steps.
Brand Positioning - The Book for Brand Monetization
I consider Marco De Veglia to be the greatest expert on brand positioning and one of the most skilled web marketing professionals I have ever had the pleasure of knowing. His bestseller "Zero
Monetizing the Brand: the ideal audience
Monetizing the brand and brand positioning Many people have told you how to build an effective brand, how to position yourself, how to popularize it, how to reach so many people and make yourself known. So many professionals have gone to great lengths
How to Build Your Online Brand
Find out how to establish your presence on the Web, to be reachable and recognizable by your target audience: here are the best tips for building your image and strengthening your brand on the Internet in a simple, yet effective way.