What is the Business Model Canvas? Here's what it's for and why
In this article I explain what the Business Model Canvas is, what elements it consists of, and how you can use it.
Organize
Marketing strategy: what it is and how to set it up in 5 steps
Marketing strategy defines your business's path to success: here I explain how to set it up in 5 basic steps.
What does a web marketer do? Here is his or her typical day
In this article find out what a web marketer does in his or her days, from organizing time to managing various tasks.
9 strategies to increase productivity
Here are 9 strategies to better organize your day and be more productive through better management of your time and resources.
What are soft skills? Here are the 9 most in demand
Soft skills can make all the difference in your professional career growth: find out what they consist of and which 9 are most in demand in the world of work today.
Value Proposition Canvas (Pt.2) - Simple Guide to Use
Here you will find everything you need to know about compiling your Value Proposition Canvas: step-by-step guidance, directions on when to use it, and helpful tips for getting maximum results with minimum effort.
What is an autoresponder (and why you should use it)
If you do email marketing (and if you don't, know that you should), the autoresponder is a tool that can save you time and improve the effectiveness of your campaigns. Here I explain what it is and how you can use it.
Web Analytics (Pt. 2): Strategy and 4 Best Practices
Find out in the article what the stages of Web Analytics are and what aspects you need to pay attention to in order to set up a digital analytics process that is effective and useful for achieving your goals.
The 3 basic rules of copy: how to communicate effectively
Knowing and applying the rules of copy is critical to sending the right message to your audience-here's everything you need to know to make your communication effective, attract attention and promote to action.