Digital Marketing Blog

The digital marketing blog was born out of my passion for sharing knowledge and ambition to become an indispensable resource for anyone who wants to successfully navigate the vast ocean of digital marketing. Whether you are approaching these topics for the first time or already have solid experience behind you, here you will find valuable content to enrich your skills: strategies, interviews, book and platform reviews. Join me and thousands of readers on this journey!

Recent Articles

What is a lead magnet and how to use it to your advantage

The lead magnet is the tool you need to build your email list: here I explain what it is, what features it must have to be effective, and how to use it for a successful lead generation campaign.


Chosen for you

In this article I have collected for you the most beautiful phrases about freedom: of choice, of speech, of love, of being oneself.

In this article I explain what SEO copywriting is, what it consists of, and the key factors that enable you to create useful and optimized content.

SEO what it is, what it's for (and why it's NOT enough on its own)

In this article I explain what SEO is, what benefits it offers, and how to use it to optimize your web marketing efforts.

What is a joint venture and why it pays off (7 advantages)

In this article I explain what a joint venture is, what types exist, and the main advantages of this form of collaboration.

How to do brand naming: the strategy in 7 steps

In this article you will find a simple 7-step guide to help you find the right name for your business project.

Elon Musk: biography, companies, heritage

Elon Musk is a key figure in modern entrepreneurship: here I tell you his story and how he has achieved his most ambitious goals.

Difference between iPad and iPad Pro (2022): which one to choose?

In this article I explain the main differences between iPad and iPad Pro, in their latest models released on the market.

Web marketing for entrepreneurs: 6 strategies for success

In this article I explain what web marketing for entrepreneurs consists of and why it is so important to ensure the growth of your business.

Digital Marketing Blog: most read articles

How to Calculate ROAS (Return On Advertising Spend)

In this article I explain what ROAS is, why it is important to know about it, and what is...

The best self-publishing platforms [August 2022]

Want to write a book, but have doubts about how to publish it? Here I explain the differences...

Kajabi FAQ: the answers you were looking for

I have collected in an article, which I will most likely update over time, in which I respond...

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