Digital Marketing Blog

This blog was created to share and become an essential reference in digital marketing. Whether you are a beginner or an expert, here you will find strategies, interviews, and reviews that will enhance your skills. Articles are also available in audio format!
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Recent Articles

What is Marketing as a Service (Maas) + 9 reasons to use it

Marketing as a Service (MaaS) supports your marketing functions by providing an external, on-demand service: here I explain what it consists of, how it works, and why it is so beneficial.

Chosen for you

In this article you will find three foolproof formulas of persuasive copywriting to help you increase your sales.

In this article you will find 12 strategies to do b2b lead generation and thus stimulate the growth of your brand.

Growth Mindset: what it is and how to acquire it in 8 steps

Growth Mindset means growth mindset: here I explain in detail what it consists of, why it is important to your success, and how to develop it.

How to create the perfect logo: the 7-step guide

The logo is the face of your brand: in this article you will find the steps to follow (plus various tips) to create a perfect logo for your business.

Editorial plan and editorial calendar: the differences

Editorial plan and editorial calendar are two tools at the heart of any content marketing campaign: here I explain what they are, how to create them, and why they are different.

What is bounce rate? 3 reasons why you need to know it

Bounce rate is one of the most important metrics used to understand your website's performance-here's what it is and how to know it.

Content marketing: what it is, how to use it and why (9 types)

Content marketing is one of the most effective forms of marketing you have at your disposal.In this article you will find an essential guide to what it is, why it is so important, and how you can use it to your advantage.

Marketing Qualified Lead (MQL): everything you need to know

Marketing Qualified Leads are the first contacts who show interest in your offer: here's how to identify them and why they are so important.

Digital Marketing Blog: most read articles

Lead generation: what it means and how to do it (+ 6 strategies)

In this article I explain in a simple way what it means to do lead generation, what are...

How to Calculate ROAS (Return On Advertising Spend)

In this article I explain what ROAS is, why it is important to know about it, and what is...

Brand naming: what it is and how to do it

In this article I explain what brand naming is and how you can do it the way...


Valerio Fioretti is the web marketing specialist for small and medium-sized enterprises. Bestselling author, speaker, consultant, trainer and marketing coach.

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