Here we are at the second part of this mini-report on the lies circulating in the environment, false myths and exits thrown at unsuspecting entrepreneurs who come into contact with the Internet marketing zombies. Three more false truths that I am sure many of you have already dealt with:

4. FAKE MYTH: I need to get a mobile APP made. The intention here is wrong, not the goal. A mobile app hooked up to your blog or business can bring you many, many great results because now 20% to 55% of surfers use their cell phones or tablets to access the Internet, so by facilitating them, you will get many more visits because they will be in a more convenient and user-friendly environment. So why is the intention wrong? For two possible reasons: A) you don't actually need a'mobile app, but you would be better off redoing your website that maybe just sucks now, and on mobile it doesn't show or shows very poorly. Then you might also consider doing it in responsive mode (read notes at the end of the article). B) you don't necessarily have to have someone do it for you, spending 2500 euros and up. You can provide them yourself, completely independently. Sure, you'll have to spend some time on it, but do you want to put the satisfaction? I recommend these two resources: ShoutEm and CreateCoolApps.

ShoutEm is suitable for those who only need to make 1 app, graphically very neat but somewhat limited in functions, unless it fits perfectly with the templates (templates) available. If you find something there that suits you, go for it. Great platform.

CreateCoolApps is the one I prefer because for a one-time fee I can create unlimited apps for iPhone, iPad, Android and Kindle Fire. It is more complicated at first, however, there are great videos explaining step by step what to do, but it allows you to do many more things. As with ShoutEm you start with a template and then customize it. If you have some familiarity with HTML and CSS you can even put in your own custom code. The PRO version also allows you to resell your apps--so a great business opportunity for many. Only for those who were to sign up through this link there is a bonus: Mobile Marketing Magnet. A mini video course on mobile marketing, very useful, especially for those who are not experts in this area.

5. FAKE MYTH: Everyone is on Facebook, and I have to be there too. I always say--but if you sell well drills, do you really think your customer or business partner is waiting for you on Facebook? Do you really think you'll be able to find it among the kitten movies, satirical photos of politicians, and all the social apps like Farmville that infest social streaming? True, there are over 1 billion members, but true, Facebook is where you go for the dickering. Now think about it, here is the difference between wasting time and money, or winning avalanches of customers: is your product affordable? Does your product spark a specific interest? Does your product solve some problem that afflicts a specific group of people? And-these people, do they manifest these problems on Facebook?

If you answered yes to these questions, Facebook can change your business. Otherwise, do a few other things: LinkedIn, AdWords, mobile marketing, solo advertising, e-mail marketing--there are so many opportunities, don't fixate on the one you hear most frequently on television.

6. FAKE MYTH: I want to earn more money, I place AdSense advertising on my site. That's it. If you do this, you decree the ultimate civil death of your online business. But I say--you might as well put your competitor's sign above the front door of your store, right? NEVER, and I mean NEVER place advertisements on a site that is supposed to bring you economic results. If you put advertising you are doing your competitors a favor for a few Euro cents, and sending visitors away from your pages. I hope your business is worth more than 2 or 3 Euros a day earned this way, and 2 or 3 Euros is a very good amount if done with AdSense ๐Ÿ™‚

We close here this second appointment with lies and false myths of online marketing. The problem is that the more I write about them, the more I come up with, but I have to stick to the title, otherwise... what does it look like? ๐Ÿ™‚

A few notes for those who want to go deeper into the topics discussed here. Happy reading!

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